Education + Entertainment + Reach = Social Impact
PETA approached our partner agency sagency to help them solve a problem they were having: How to reach a younger audience to get them interested in learning about their campaigns and causes?
Our solution was to create a fun video game that keeps people engaged and entertained. With KITTEN SQUAD we created an entirely new marketing channel on mobile devices and PlayStation.
We organically reached 100,000 players in the first month and saw an average of 15-20 social media posts related to Kitten Squad per day. The initial average in-game time was 30 minutes. Since then, the number of regular players and additional game activations has consistently grown. We have since released updates and new campaigns for the game which engaged new players and drove PETA's messaging even further. KITTEN SQUAD is now a new marketing channel that keeps delivering results for PETA.
Here's some of the perks to creating a video game for your brand: